Realizacion de un banco de imagen de retratos para la empresa Stuart de Barcelona.
A head shot or headshot portrait is a specific type of portrait (usually a photograph) that realistically demonstrates a person’s appearance for branding or casting. Many head shots are promotional pictures of actors, models, authors. Headshots could be a portrait of a face or full body with a background that clearly illustrate the personality inside the person photographed.
Head shot photographs are most commonly used in «about us» pages and many people represent themselves using head shots in social media. Other usage include online dating profile pictures. Actors often have a printed head shot with an attached résumé for auditions or an online presence in a casting workbook. Head shots are typically medium close-up (MCU)photographs which show the top of the shoulders up to above the head. In a typical head shot the eyes will be in the top, middle half of the photo according to the rule of third.
Corporate head shots are portraits often produced digitally and used for engaging in social media, the ‘about us’ page and industry specialty sites. A headshot or head shot is often used for branding and to showcase the business leader’s life, style and personality while corporations will use the headshot to merge branding between the people working for them and its agency. Traditional head shots are still taken in a studio setting, though shots «on-location» or «in-the-field» continue to increase in popularity. In both cases, backgrounds tend to be simple. Subjects are often shown head-to-chest or head-to-torso.
Corporate head shots serve a variety of purposes:
- Annual reports
- LinkedIn personal profiles as well as publisher profiles
- About us page
- (Nonstandard) résumés
- Corporate catalogs, brochures and advertising collateral
- Company publications and websites, internal and external
- Press releases and other announcements
- Marketing materials
- Articles and newspapers
- Author pages
Branding Headshots may be a corporate or business headshot with the difference being that the image is designed to convey the individual’s or a corporate branding identity. A corporation may chose a streamlined background for all its headshots while an individual may chose an action, experience or background objects to identify his or her brand. Large Corporations, firms and/or agencies will usually have a manual for the type and style of headshot to be photographed.